Born and bred a Cumbrian Farmer’s daughter, Tracey Errington is a down to earth practical sort of girl, with bags of common sense and over a quarter of a century experience in marketing.

After milking cows and lambing sheep I studied for a degree in Marketing and Behaviour in Organisations – and became inspired by marketing. After working in a large ad agency in Manchester I moved north and earned my stripes in direct marketing and general management. This combination made a huge difference, it taught me bags about running a business and I developed my own ‘marketing mix’.

Setting up a Marketing and Business Development Consultancy in 2004 ‘Market Sense’ was born – I call it grass roots marketing. From a bit of strategic thinking, planning campaigns and creating brands, to copywriting, photography and event management, I seem to have covered quite a bit!

What’s also great is that I’ve been fortunate to work across a wide range of sectors, clients range from national retailers and local food producers to hotels, family attractions and specialist manufacturers. I have been lucky enough to work with some great businesses in and around Cumbria.

A reputation for inspiring ideas and practical marketing support – we’ve helped award winning businesses do even better things – and I’m proud to say I work with clients who supply Booth’s, Sainsbury’s, McDonald’s, Tesco’s and the odd artisan coffee house in London.

Can you find a well-trained Corgi to sit looking at a massive Victoria Sandwich, by a hot fire with the Queens legs?”

Happily for Market Sense (and clients), it seems I’m well connected. Being part of a farming community helps, but it’s the business contacts made over the last 15 years that are invaluable. The result: we call on great partners who share similar and complementary skills and know where to find the unique specialists you need.

“It’s about the thinking and then making it happen; attention to detail, reliability and effectiveness.”